Figuring Out with Raj Shamani

Step By Step Process To Make A Product VIRAL & Profitable - ft. Beardo Founder | FO124 Raj Shamani

September 15, 2023 Raj Shamani
Figuring Out with Raj Shamani
Step By Step Process To Make A Product VIRAL & Profitable - ft. Beardo Founder | FO124 Raj Shamani
Show Notes

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In the third episode of Figuring Out: Consumer Brands we are in conversation with Ashutosh Valani. He has launched, scaled and sold off 2 D2C brands (Beardo & Villain) in 4 years and now is working on his third startup Renee Cosmetics. He holds a degree from Brunel University, London and Co-Founded 3 startups. He disrupted the beauty & grooming industry not only once but thrice. And in this podcast he has shared all the insights of how to build a startup from scratch to how to scale it and sell it. 

He shares the key factors that led to the resounding success of all three of his startups, insights he noticed about Indian consumers, How he built Renee cosmetics and such a crowded market and set it apart from the competition. He also shared the challenges of the Indian beauty & grooming industry and insights of perfume market in India.

If you're an aspiring entrepreneur or simply curious about the grooming, beauty, and fragrance industries, this podcast is a must-listen. 

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00:00 - Intro
03:24 - Is he an underrated founder?
07:18 - Building Beardo, Villain & Renee Cosmetics
11:38 - His first few jobs
13:34 - Consumer insights from his job as a waiter
20:17 - Beauty & grooming market in India
22:17 - 5 viral products of Renee cosmetics
29:53 - Why D2C brands don’t work
31:58 - Beardo’s strategy to go offline 
34:39 - First viral campaign of Beardo
36:27 - Story behind name Villain 
37:55 - Too faced story
39:43 - Perfume market in India
44:43 - Building one product vs multiple products
47:13 - Perfume Brands for men vs women
54:42 - Is the perfume market cluttered now?
58:41 - Top profitable businesses in India
1:06:04 - Grow the category
1:07:38 - How are Indian consumers different?
1:12:18 - Experience working with Suniel Shetty
1:15:06 - Working with KGF actor Yash
1:16:10 - Story of building Renee Cosmetics
1:18:50 - Collaboration RCB team
1:22:20 - Rashmika Mandanna for Beardo
1:22:52 - 3 Departments Ashutosh wants to handle
1:24:27 - Best advice & worst advice for entrepreneurs
1:27:22 - 11 million in 11 months
1:28:22 - Conclusion


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My gear for shooting this video: 

Canon EOS 200D II 24.1MP DSLR Camera:
Canon EF50MM F/1.8 STM Lens:
Canon EF-S 18-55mm f/3.5-5.6:
Yunteng Aluminium Tripod (Vct-690, Black):
Zoom H6 All Black (2020 Version):
Shure SM7B Cardioid Vocal Dynamic Microphone:
Shure MV7 USB Podcast Microphone:
GODOX SL150II 150W LED Video Light:


About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating