Figuring Out with Raj Shamani

Noise Founder On Building A Bootstrapped Startup, IPO & Future Of Technology | FO 150 | Raj Shamani

December 20, 2023 Raj Shamani
Figuring Out with Raj Shamani
Noise Founder On Building A Bootstrapped Startup, IPO & Future Of Technology | FO 150 | Raj Shamani
Show Notes

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In today’s episode of Figuring Out, we have the founder of Noise, Gaurav Khatri in conversation with Raj Shamani. He is a brilliant entrepreneur who is passionate about futuristic and purpose driven technology. With his ideation, strategies and constant innovative ideas, Noise is today India’s no. 1 wearable brand. 

In this episode we talked about how Noise went from getting a 1000 mobile case orders to making a revenue of more than 2000 crores over the years. He shared some common mistakes most entrepreneurs make during the start of their entrepreneurship journey and how they save themselves from making those mistakes. He walked us through his journey of getting the first break-through with Noise and what really worked for him. He talked about his experience of meeting Virat Kohli the brand ambassador of Noise and why he is an extraordinary athlete. We also talked about influencer marketing and how they are selected by brands. We also discussed how Noise beat boAt and became the no.1 company in wearables in India. He shared his insights on some big things that are coming in the tech industry like rings who have access to the entire ecosystem in your house and many such innovations.

At the end, we talked about predictive health, how and why consumption of smartwatches has increased in the last 3 years, what are some factors one should consider while buying smartwatches and many more topics like these. This episode will help you understand smartwatches and consumer psychology better. That’s it for today! Don’t forget to subscribe to our channel if you haven’t already, because we come up with new episodes every Wednesday and Saturday.

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My gear for shooting this video: 

Canon EOS 200D II 24.1MP DSLR Camera:
Canon EF50MM F/1.8 STM Lens:
Canon EF-S 18-55mm f/3.5-5.6:
Yunteng Aluminium Tripod (Vct-690, Black):
Zoom H6 All Black (2020 Version):
Shure SM7B Cardioid Vocal Dynamic Microphone:
Shure MV7 USB Podcast Microphone:
GODOX SL150II 150W LED Video Light:



00:00 - Intro
02:09 - How did he start Noise?
10:05 - Revenue of Noise
12:29 - His reaction on Virat Kohli wearing Whoop
15:13 - Why brands take celebrities for marketing
18:40 - Why Noise made Virat Kohli their brand ambassador?
21:25 - Influencer marketing
24:36 - Noise Vs boAt
29:28 - Consider this before buying a smartwatch
33:31 - Role of tech in healthy lifestyle
36:10 - Future of tech products
42:02 - Insights about Indian consumers
48:22 - Successful bootstrapped businesses
50:44 - Is India still dependent on other countries?
52:07 - Why Noise is better than other brands?
53:44 - Is Noise launching an IPO?
55:28 - Conclusion


About Raj Shamani
Raj Shamani is an Entrepre